about ...

... the company

Several market factors forged the birth of REAL ESTATE HOT SHEETS (REHS):

• a very soft local housing market(s)
• the lack of transparency into key real estate trends (unless you have access to MLS)
• the lack of strong advertising media to promote properties or items
  of real value that must sell quickly
• traditionally poor ability to drive traffic to open houses (even though sellers typically require you to have open houses to secure the listing)

So if necessity is the mother of invention, REAL ESTATE HOT SHEETS addresses those market place inefficiences, and in doing so, connects buyers and sellers.

Our product suite is tailored specifically to local real estate markets where there is
a high concentration of real estate agents and a large number of properties for sale.

Our first publication focuses on new listings, open houses and motivated/distressed properties, and it is widely distributed throughout two southwest Florida counties --
Collier and Lee, with expansion to southeast Florida planned for Winter 2008.

... future expansion

• September 2007, for everyone, The Daily Hot Sheet by email by 7 a.m.
• October 2007, for taxpayers and homeowners, the ability to participate in
  The Campaign for Comprehensive Real Estate Reform (for property tax and
  insurance rate relief), also know as “CORE” Reform.
• January 2008, for southeast Florida, expansion of REAL ESTATE HOT SHEETS
  into the Miami-Dade and Broward county areas.

... the team

• More than 125 years of combined marketing acumen
• More than 35 years of combined real estate expertise
• More than 15 years of combined Internet and search marketing experience
• More than 10 years of publishing know-how including publishing more than 50 million publications (including newspapers, magazines and special publications)
• More than 12 years of political campaign success, including a 75% win ratio (a constitutional amendment in Texas, 3 Congressional campaigns, 1 gubernatorial campaign and several local referendum and candidates)
• Characterized by unparalleled results for major publicly-traded corporations and advertisers

... the publisher

Michelle Craft is a successful marketing, business development and publishing executive. She is a strategic thinker and over the course of her corporate career, she has held “C” level posts at several firms and has been an officer at three publicly traded companies.

In 2006, Michelle won a “Best of Show” Addy® from the American Advertising Federation for the state of Florida and the Caribbean for an innovative 104-page retail planner and microsite she concepted and produced, linking paid search ads to retail holidays.

For MIVA, formerly FindWhat.com, she recently led a functional matrix organization for the Company’s global eCommerce initiative in 2006, a new consumer shopping destination.

After selling her family’s cable TV systems to Cap Cities Cable TV in 1988, she built
The ADCRAFT Advertising Agency. ADCRAFT’s first venture was a local studio for ESPN, USA and TNT commerical design and production. Spot commercial success bred full agency status and the high profi le win of South Padre Island tourism, where under her direction, South Padre led the state of Texas in tourism receipts for nine months. In a David vs. Goliath win, ADCRAFT beat out the then second largest privately held ad agency in the U.S., The Richards Group, for the coveted account.

Early in her career, she was actively involved in politics, earning a politics and business degree from Catholic University of America in Washington, DC. She was a White House intern during the Carter Administration and has managed six political campaigns – three Congressional, one State, two referendums – including winning a constitutional amendment initiative in Texas that now saves Veterans associations more than $1 million each year in taxes. She was an advisor to the late Governor Ann Richards.

As a resident of southwest Florida, Michelle enjoys golfing and shelling (Sanibel and Naples). She writes screenplays, the most recent, “The Rex,” is the story of how a seasoned business executive (not her) outsmarts an out-of-control Internet mogul for the control of a global media conglomerate. Michelle was a debater in high school and college, and on the 4-man team that won The National High School Debate Championship in 1974.